'Generation Treaters' lead changing wine category behavior in the US

Mar 15 , 2021

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Tom Kisthart

'Generation Treaters' lead changing wine category behavior in the US

A new and distinct segment of wine drinkers, Generation Treaters, have emerged in the US market. Millennial dominant, they are among the most frequent wine drinkers, but are not the highest spender...

MILLENNIALS’ TIME HAS COME IN THE US WINE CATEGORY

Mar 15 , 2021

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Tom Kisthart

MILLENNIALS’ TIME HAS COME IN THE US WINE CATEGORY

Like it or not, the large and influential Millennial cohort is now in the driving seat in the US market. This change has been long-heralded, and perhaps glacial in its development. However, in this...

MEET THE US PORTRAITS WINE DRINKER SEGMENTS 2021

Mar 15 , 2021

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Tom Kisthart

MEET THE US PORTRAITS WINE DRINKER SEGMENTS 2021

% share of US regular wine drinkers by Portaits segments US 2021 (chart)

Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany

Mar 15 , 2021

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Tom Kisthart

Organic wine remains #1 sustainable wine type, but desire to buy is waning

Mar 04 , 2021

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Tom Kisthart

Organic wine remains #1 sustainable wine type, but desire to buy is waning

Has Covid changed our relationship with sustainable and organic wine? In general terms, concerns about climate change and buying local appear to be scoring highly amongst consumers in the Covid era...