MILLENNIALS’ TIME HAS COME IN THE US WINE CATEGORY

Mar 15 , 2021

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Tom Kisthart

MILLENNIALS’ TIME HAS COME IN THE US WINE CATEGORY

Like it or not, the large and influential Millennial cohort is now in the driving seat in the US market. This change has been long-heralded, and perhaps glacial in its development. However, in this year’s Wine Intelligence consumer tracking data one can see its effects.


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